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1

Language and Consumer Memory: The Impact of Linguistic Differences between Chinese and English

Bernd H. Schmitt, Yigang Pan and Nader T. Tavassoli

Journal:

Journal of Consumer Research

Year:

1994

Language:

english

File:

PDF, 551 KB

english, 1994

2

Branding from the inside out

Nader Tavassoli

Journal:

Business Strategy Review

Year:

2008

Language:

english

File:

PDF, 45 KB

english, 2008

3

Memory for print ads: Understanding relations among brand name, copy, and picture

Bernd H. Schmitt, Nader T. Tavassoli, Robert T. Millard

Journal:

Journal of Consumer Psychology

Year:

1993

Language:

english

File:

PDF, 1.43 MB

english, 1993

4

Gender Identity Salience and Perceived Vulnerability to Breast Cancer

Puntoni, Stefano, Sweldens, Steven, Tavassoli, Nader T

Journal:

Journal of Marketing Research

Year:

2011

Language:

english

File:

PDF, 1.64 MB

english, 2011

5

Non-Conscious Influences on Consumer Choice

Gavan J. Fitzsimons, J. Wesley Hutchinson, Patti Williams, Joseph W. Alba, Tanya L. Chartrand, Joel Huber, Frank R. Kardes, Geeta Menon, Priya Raghubir, J. Edward Russo, Baba Shiv, Nader T. Tavassoli

Journal:

Marketing Letters

Year:

2002

Language:

english

File:

PDF, 76 KB

english, 2002

6

Memory for Print Ads: Understanding Relations among Brand Name, Copy, and Picture

Bernd H. Schmitt, Nader T. Tavassoli and Robert T. Millard

Journal:

Journal of Consumer Psychology

Year:

1993

Language:

english

File:

PDF, 651 KB

english, 1993

7

The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English

Nader T. Tavassoli and Yih Hwai Lee

Journal:

Journal of Marketing Research

Year:

2003

Language:

english

File:

PDF, 2.90 MB

english, 2003

8

Employee-Based Brand Equity: Why Firms with Strong Brands Pay Their Executives Less

Tavassoli, Nader T., Sorescu, Alina, Chandy, Rajesh

Journal:

Journal of Marketing Research

Year:

2014

Language:

english

File:

PDF, 261 KB

english, 2014

9

The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English

Tavassoli, Nader T., Lee, Yih Hwai

Journal:

Journal of Marketing Research

Year:

2003

Language:

english

File:

PDF, 106 KB

english, 2003

10

Color memory and evaluations for alphabetical and logographic brand names.

Tavassoli, Nader T.

Journal:

Journal of Experimental Psychology: Applied

Year:

2001

Language:

english

File:

PDF, 1.33 MB

english, 2001

11

Social Context and Advertising Memory

Puntoni, Stefano, Tavassoli, Nader T

Journal:

Journal of Marketing Research

Year:

2007

Language:

english

File:

PDF, 137 KB

english, 2007

12

Social Context and Advertising Memory

Stefano Puntoni and Nader T. Tavassoli

Journal:

Journal of Marketing Research

Year:

2007

Language:

english

File:

PDF, 2.18 MB

english, 2007

13

Would a “rose” in Chinese smell as sweet?

Nader T. Tavassoli

Journal:

Business Strategy Review

Year:

2007

Language:

english

File:

PDF, 127 KB

english, 2007

14

ECLECTIC READING

Nader Tavassoli

Journal:

Business Strategy Review

Year:

2012

Language:

english

File:

PDF, 126 KB

english, 2012

15

EXECUTIVE SUMMARY: MAKING CANCER DETECTION COMPELLING

Stefano Puntoni, Steven Sweldens, Nader T Tavassoli

Journal:

Business Strategy Review

Year:

2011

Language:

english

File:

PDF, 111 KB

english, 2011

16

Homeostasis and consumer behavior across cultures

Philip M. Parker, Nader T. Tavassoli

Journal:

International Journal of Research in Marketing

Year:

2000

Language:

english

File:

PDF, 151 KB

english, 2000

17

EXECUTIVE SUMMARY: FIRING UP YOUR NEURONS OF CHOICE

Janiszewski, Chris, Kuo, Andrew, Tavassoli, Nader T

Journal:

Business Strategy Review

Year:

2013

Language:

english

File:

PDF, 94 KB

english, 2013

18

Language and Consumer Memory: The Impact of Linguistic Differences between Chinese and English

Schmitt, Bernd H., Pan, Yigang, Tavassoli, Nader T.

Journal:

Journal of Consumer Research

Year:

1994

Language:

english

File:

PDF, 997 KB

english, 1994

19

Who Are you looking at?

TAVASSOLI, NADER

Journal:

London Business School Review

Year:

2018

Language:

english

File:

PDF, 194 KB

english, 2018

20

So you Think You Know your Customers?

Nader Tavassoli

Journal:

International Commerce Review

Year:

2011

Language:

english

File:

PDF, 611 KB

english, 2011

21

Categorization by groups and individuals

Rebecca W. Hamilton, Stefano Puntoni, Nader T. Tavassoli

Journal:

Organizational Behavior and Human Decision Processes

Year:

2010

Language:

english

File:

PDF, 301 KB

english, 2010

22

The Influence of Selective Attention and Inattention to Products on Subsequent Choice

Chris Janiszewski, Andrew Kuo, and Nader T. Tavassoli

Journal:

Journal of Consumer Research

Year:

2013

Language:

english

File:

PDF, 540 KB

english, 2013

23

Selective Attention Determines Emotional Responses to Novel Visual Stimuli

Jane E. Raymond, Mark J. Fenske and Nader T. Tavassoli

Journal:

Psychological Science

Year:

2003

Language:

english

File:

PDF, 1.50 MB

english, 2003

24

Language in Multimedia: Interaction of Spoken and Written Information

Tavassoli, Nader T.

Journal:

Journal of Consumer Research

Year:

1998

Language:

english

File:

PDF, 191 KB

english, 1998

25

Auditory and Visual Brand Identifiers in Chinese and English

Tavassoli, Nader T., Han, Jin K.

Journal:

Journal of International Marketing

Year:

2002

Language:

english

File:

PDF, 96 KB

english, 2002

26

Selective attention determines emotional responses to novel visual stimuli

Raymond, Jane E., Fenske, Mark J., Tavassoli, Nader T.

Journal:

Psychological Science

Year:

2003

Language:

english

File:

PDF, 156 KB

english, 2003

27

Special Issue on Global Branding || Auditory and Visual Brand Identifiers in Chinese and English

Nader T. Tavassoli and Jin K. Han

Journal:

Journal of International Marketing

Year:

2002

Language:

english

File:

PDF, 1.94 MB

english, 2002

28

The Effect of Attribute Order on Judgment in Chinese and English.

Tavassoli, Nader T., Lee, Yih Hwai

Journal:

Journal of Experimental Psychology: Applied

Year:

2004

Language:

english

File:

PDF, 327 KB

english, 2004

29

Who Are you looking at?

TAVASSOLI, NADER

Journal:

London Business School Review

Year:

2018

File:

PDF, 194 KB

2018

30

Moiré deflectometry-based position detection for optical tweezers

Khorshad, Ali Akbar, Reihani, S. Nader S., Tavassoly, Mohammad Taghi

Journal:

Year:

2017

Language:

english

File:

PDF, 1.51 MB

english, 2017

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